Web glossary

The Internet has introduced an array of online or web terminology. Understanding web jargon can help you navigate your way through the web. Here are just a few web terms that may help.

ALT text

Alt text stands for ‘alternative text’ that can be displayed for an image. As per W3C  (World Wide Web Consortium) guidelines, naming the alt text as a description of the image helps people understand what the image is when it is not displayed or if they are sight impaired.

Authoring tools

There are software programs that can create web pages. Dreamweaver is one such program.

Content management system

A content management system (CMS) is a system that allows you to add, delete, change and manipulate the content of your website – including text, images, sound files and videos.

A CMS will typically have a WYSIWYG editing tool (What You See Is What You Get) that is very helpful for all the not-so-IT-savvy people who want to control the content on their website without having to learn how to use HTML (hypertext markup language.


Cascading Style Sheets are used to add styles (headings, body text, fonts, colour and spacing) to web content. The use of CSS is recommended by the W3C (World Wide Web Consortium).

Dynamic websites

A dynamic website is one that is run by a content management system or database. This makes the website easy to update pages, add content including images and multimedia with the click of a mouse.

Building your website as a dynamic website is good for search engine optimisation that leads to more web visitors, new clients and ROI. Find out more about dynamic websites in publishing news.


File transfer protocol is a device for transferring files from one computer to another. In publishing, it is a very convenient way to transfer extremely large publishing files from editor to graphic designer to typesetter to publisher.


Graphics Interchange Format is an image format commonly used on websites for images that are not photographs.


The most commonly used search engine and so much more! Google is so widely known and used that people don’t search anymore, they ‘google’ key words. It wouldn’t be a surprise if the world at some time in the future is called simply, Google.

Google slap

If you try to trick Google into giving your website a higher SEO ranking, you could get what is called a ‘google slap’ which is exactly what you don’t want if you want to improve search engine optimisation.


HyperText Markup Language is a symbolic language that surrounds text to determine the look of content on screen.  An example of HTML is: <strong> BOLDtype </strong> will show as BOLDtype

HTML editing tool



JPG is the preferred format for photographic images used on websites.


Adding metadata to your source code helps provide important information about the nature and content of your website.

Meta tags

These are hidden HTML tags included in the HTML of a webpage and give a brief description of what the webpage is about.


What people do to find their way around your website – a clearly defined and consistent navigation on your website with a homepage link on every page will help your users find what they want without becoming lost in a maze of webpages.

Page layout

KISS or ‘Keep It Simple Stupid’ is the mantra for well-designed webpages. A well organised CSS will go a long way to keeping your website looking good.

Page load time

Fast loading pages improve a web user’s experience and make good business sense especially if the website is an ecommerce site. Slow loading pages can prompt users to click off the site and go to one that is faster. To keep people and business coming to your website, make sure you have fast loading pages which may be instrumental in elevating search engine ranking.

Page ranking

A number allocated to a webpage by Google and other search engines  to rank said webpage by the number of inbound links to it.


Stands for Red Green Blue. For online publishing, RGB is the standard whereas for print publishing, CMYK – Cyan Magenta, Yellow and Key (black) – is used in colour printing.


Return On Investment or making more money than is spent to get the money is important for staying in business. As with setting up a physical office or shop, the cost of setting up a website needs to return more than is spent on the website development.


Stands for Really Simple Syndication – allows people to know when something new has been posted to a website.

Search engines

The amazing systems that allow everyone to find everything else on the Internet. It helps if the company has a high SEO (search engine optimization) ranking so that when a key word or phrase is searched, that company will appear high on the list of search results. Being on page one of Google for a key word search is the ultimate goal.

Search engine optimisation

The skill of developing webpages that rate well with Google and other search engines. In the US, the spelling is with a ‘z’, search engine optimisation.


This is the blueprint of a website listing all the pages and the relationship between pages. On larger sites, not all pages are included. Having a sitemap helps search engines like Google to index your website.

Source code

Often referred to as simply ‘source’, is the collection of statements written in some human-readable computer programming language by a programmer.


Google sends out a computer program called ‘a spider’ that trawls the Web to rank all webpages.

Static websites

A static website is one that is made up of a number of separate pages that are loaded to create the website. Static websites differ from dynamic websites that are run by a database or content management system. Read more about the differences between static websites and dynamic websites in publishing tips.

Unique Visitors

Each time a person visits a website, it is counted as one visit. Unique visitors are only counted once in the day. If the same person comes back to the website again on the same day, the mulitiple visits are counted as one visit only. Unique visitors count the number of different visitors you have to your website, not the total number of times it is visited. The numbers for unique visitors is counted in terms of the number of computers (and their IP addresses).


A universal resource locator specifies an object on the Internet. Every business with a website has a URL such as https://bold-type.com.au


Stands for Unique Selling Point – something that makes one company stand out from the rest of the competition.


The World Wide Web Consortium has guidelines about making websites accessible to people with physical handicaps. Given there are over one million people in the world who have sight difficulties, making sure a website is accessible makes a world of difference to a whole lot of people.

Website design

The design of a website is important for giving a business its own look and feel that says to the web visitor, ‘this company knows what it’s doing’. A great website design can ascetically reassure website visitors that your company is worth doing business with. Good website designs are essential which is why Bold Type only work with professional website designers.


Pronounced ‘wiziwig’, this is an acronym for What You See Is What You Get – an HTML editing system that allows people unfamiliar with HTML to edit webpages easily. What you imput (see) is very similar to what you will see on the website (what you get).

Contact Bold Type today for an appraisal of your website or for a quote on building a dynamic website that works to improve your search engine optimisation, increase web visitors and give you ROI.