SEO is important
SEO, or Search Engine Optimisation, is important to your website unless your product is as recognisable as Apple, Mercedes Benz or Oprah Winfrey.
So many people now find the service or product they are looking for on the Internet using key word searches. If someone searches for ‘Plantation shutters Sydney’, they will expect to see a list of relevant sites and if one appeals, that company is more likely to get the business. If your website is buried on page 180 of Google or Yahoo, the chance of being found by a prospective client is zero.
Writing content that is SEO friendly for your website can help boost your accessibility and visitors to your website. So when you are writing the content for your website, think about key words that people may use to search for your product or service and add them to the body text, headings and page titles. But be careful not to overdo it or you might end up with a Google slap.
Bold Type can help you to develop and write content for your website that will improve your search engine ranking.
Contact Sue Stevens at Bold Type for an appraisal of your website content.
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