Revamped website for custom sportswear company, Captivations
Revamping the Captivations website was a big job because the company has many strings to their bow and a seemingly endless array of products.
Captivations is one of Australia’s leading suppliers of customised sportswear to sports clubs of every description: Netball, Aussie Rules, Rugby, Cycling clubs, Basketball, Cricket – you play it, they will supply custom designed uniforms and accessories for your team.
But that’s just a part of their business. Custom designing promotional products and team wear for special corporate events, fundraisers and conferences are also a big part of their business.
Our brief from Captivations was to redo their website to improve navigation so that web visitors could easily find what they want, to improve search engine optimisation (SEO) so that more customers could find them on the Internet and, at the same time, retain their corporate branding.
We did this by maintaining the logo and colour scheme and key Captivations idetnfiers used in their print marketing material, developing a logical, consistent hierarchy that would allow web visitors to easily navigate around the website, and rewriting content and adding meta tagging to improve SEO. We also added a call to action on every page to encourage visitors to take the next step and contact the Captivations team. We hear they are being kept very busy these days!
Visit the Captivations website.
Contact Bold Type to discuss how we can revamp your website or quote on a new website that will work for you 24/7.