How to write a newsletter that people will read

Image of Udayan newsletter July 2014

The layout is as important as the content

Regularly-sent well-designed and well-presented newsletters are an important strategy for any organisation wanting to keep in touch with its stakeholders. These days many newsletters are sent via enews programs. Others are sent in the traditional print format. Whichever delivery method you choose, to make sure your newsletter is received well – and read – consider some important elements of the design and content.

Recently, we worked on this newsletter set out in a traditional print format and sent to friends and supporters of the Udayan School just out of Calcutta.

The feedback was excellent from recipients who loved the images (they really do tell a thousand words), the brief snippets on the front page and gallery images on the third page about projects that the school is involved in. We hear that many read the stories too.

The text was written by those associated with the school then edited by Bold Type. The layout design was also created by Bold Type using a very simple Pages template (an Apple program). You don’t need fancy, expensive design programs such as InDesign and templates from Pages are really very well set out.

Getting  text edited or proofread is vital. If you have spent time working on your newsletter, go the distance and get a professional editor to check your work. A good editor will pick up structural issues with the text as well as typographical errors and layout inconsistencies.

As mentioned, many people are now sending newsletters via email programs such as Mail Chimp. Whether you go the electronic path or decide to produce your newsletter using the traditional print format, make sure that your newsletters get the attention they deserve.

For quotes on editing and proofreading, please contact Susie Stevens by email or call/text 0410 037 635.