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Category Archives: print publishing tips

How to write a better essay

As an editor, I read many essays, university dissertations, theses and business documents. In spite of the many hours spent getting the words just right before they are sent to me for editing and/or proofreading it’s quite common to find structural flaws – flaws that can be as easily avoided as they can be corrected.

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Using commas in sentences

The following writing tip will help students, writers and all content creators establish good writing skills. Using punctuation consistently across all your writing will improve the editorial quality of your work. Examples of using commas in sentences 1. Add commas for clarity and to distinguish elements of the sentence Determine, on the basis of the

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Editing business documents

As a business, you want to successfully get your message across to your target audiences – especially to customers and potential customers – in print and online. Getting the content right in a business document takes time and effort. Having a professional editor review the written document can take your well-written text to the next

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Publishing Tip: using dashes and hyphens

When to use a dash or a hyphen seems to be the best kept publishing secret if most of the manuscripts and documents I receive across my desk for editing or proofreading are anything to go by. When to use a dash or a hyphen The following information is an extract from the Bold Type

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Proofreading

Proofreading is the final stage of the publishing process and takes place after the manuscript has been typeset as the final check for typographical errors before printing. In the case of online publication, it is done prior to posting the content on an Intranet or the Internet. It is the proofreader’s job to check the

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Using connective words when writing

Sentences and paragraphs that open in different ways and include connective words within will hold a reader’s attention because they help to lead the reader easily from one point to the next. Conversely, if sentences and paragraphs are written in short, staccato-like sentences with no words that connect the sentences, reading is very difficult. Likewise,

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Signposting information

An important feature of the structure of any document, whether on a website or in printed format, is effective signposting. Signposting techniques include: using headings and heading hierarchies to map the structure for readers using lists to draw attention to key elements of the information cross referencing information: in print referencing other pages within the

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Writing numbers

Numbers in general text For general descriptive or narrative text, use words for numbers from zero to one hundred and the numerical form for 101 and above. Numbers in technical or scientific writing If the document is for a technical or scientific audience, numbers between one and nine are spelt out and numbers over 10

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Corporate typefaces

Establishing a corporate typeface is an important part of creating a specific corporate identity. The font selected for a corporate logo is regarded as the corporate typeface and is standardised to show the company’s uniqueness in the market. A second, complementary typeface, sometimes referred to as the workhorse font, is selected as the text font

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Using bold type effectively

Bold fonts can be used for emphasis and is used effectively in headings and subheadings because the short, bold font headings contrast with the more dense body text. Bold (or coloured type) should be used with discretion as too much can overwhelm the text and the layout. Avoid using bold type for whole paragraphs or

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