7 ways to turn web visitors into customers
Lots of factors are involved in converting visitors to your website into customers. Here’s some factors to consider.
Design your website for your visitors
Your site needs to look professional and give your visitor confidence that you know what you’re doing.
That’s why good website design is essential – not just how pretty it is but getting the right information to the visitor that they want immediately. Design is about functionality, logical navigation and useability. Make it easy for your visitors to see what they want from you. And it does need to look good and reflect your target market values.
Make sure your visitors know where they are
Consistency of content across your website is vital.
When your web visitors land on any page (and with great SEO, the first page is often a product or service page, blog article or other page), they need to know within seconds where they are and what that page is about.
For example, if you have product pages, they should all look like your product pages. You’d be surprised how many websites do not follow this rule – and pay the price with visitors going elsewhere.
Be specific with your call to action
What is it you want your web visitors to do? Buy your product, request a quote, call you, sign up for enews, request a brochure – these are just some of the calls to action that businesses need to include on their websites.
Sometimes it is strategic to give visitors options: ask for a brochure, request a quote, email or call. It can be beneficial to have your main call to action on your header so that no matter what page the visitor is on, they can easily find what you want them to do.
In the case of purchasing services or products online, the buy button needs to be on the product pages and be easily found.
Include secondary calls to action
This may be as simple as including ‘Request a quote’ or adding a Facebook ‘Like’ icon. In the case of ecommerce, a wish list button will enable visitors to come back and purchase items they like.
Make it easy to contact or buy
Whether you have an ecommerce website and you want your visitors to buy product or you want your web visitors to take the next step and contact you, make it easy for them to do so.
Simple checkout systems with one page completion before buying is ideal. The checkout page has a high abandonment rate (this is known). Simplicity is the key as is security. Make sure your checkout is secure and give purchase options such as a credit card gateway and PayPal as the minimum.
Add a value proposition
What’s in it for the web visitor? This is a question that your website needs to address.
Get a free download of ‘something that your visitors want’. Test reducing the prices of your products. Add a free bonus gift with a purchase.
All these things can add value and help to convince your visitors that you are the business they want to use.
Help, help, sell is a good proposition to keep in mind for your website. Don’t be afraid to give some things away.
It’s a moveable feast
Your website is never finished so be prepared to keep working at improving your website. Use Google Analytics to find out which pages are working. Find out how to write good quality, key word content to improve your search engine optimization. Add an interactive element. Change the homepage content.
Revise, refine and rewrite if you have to. Be patient and listen to your visitors/customers.
Don’t forget social media that allows your web visitors to stay in contact with you even when they don’t come to your website. With millions of people using Facebook every day and checking in on their Facebook page, make sure they like your website so you can stay in touch with them and convert to your customers.
Follow these steps to successfully converting web visitors to web customers.
Bold Type can help design and develop a truly excellent website that will deliver more visitors and more conversions to customers.
We can also help build your search engine optimisation, write web copy and ensure your website is seen by your targeted audience.
Call Sue Stevens today on 0410 037 635.