Why do I need to have links on my website?

This is a question that is often asked and the answer is clear: if you want your website to be visited by as many people as possible interested in your product, links are vital to your overall search engine optimization strategy.

Statistics on the advantages of having a links program

Web links work to improve traffic to your website

Web links work to improve traffic to your website

Statistics show that the more links you have on your website – both links within your website directing web visitors to other pages on your website and external reciprocal links (with other websites) – the better your chances of improving you page ranking (PR) on search engines . Link exchange with other websites is a powerful marketing tool to get search engines to recognize and rank your website highly.

Why reciprocal links help your website

Links to your website from other websites bring more traffic. Listing your business – with your web address linked to your website – on appropriate web directories is one way to capture more traffic.

Some suggestions for creating reciprocal links on your website

Some suggestions for creating reciprocal links on your website

Social media websites can also increase your traffic. Links on your website to your own social media pages, for example, Facebook and Twitter, and links from these websites to yours is one way to build reciprocal links.

Making your website search engine friendly

With the help of a comprehensive link exchange program, you not only increase search engine friendliness of your website, but you also increase your page ranking on search engines such as Google. You can set up embedded links throughout your website to divert traffic directly to particular pages and you can also have a dedicated links page.

Check how your links program is going

If you have an analytics program on your website such as Google Analytics or StatCounter, you can see how your reciprocal links program is working to drive more traffic to your website. More web visitors means more customers and more sales.

You want your website to bring in traffic and income: the more links you have, the better your chances of improving your return on investment (ROI).

Develop a strong links program

Building a strong links program for your website is an important part of becoming more visible on the Internet. People need to find you and being on page 1 of Google and other search engines for industry keyword searches, will help you achieve more visitors and more sales.

Having a website that is built to make the most of organic search optimisation is also important.

It’s all part of a comprehensive SEO strategy

If your website and web marketing is not geared to search engine optimization (SEO), it's underperforming

If your website and web marketing is not geared to search engine optimization (SEO), it’s underperforming

Having a well-thought-out plan for search engine optimization (SEO) will make sure that you are ahead of your competitors for attracting new business from your website.

Having well-written metatagging for each webpage should also be an important part of your overall SEO strategy. This is often now the first communication with a new client. No longer the receptionist taking the call, your first contact will prospective clients will be judged on how well you write your meta titles and descriptions.

Find out more about meta titles.

Read more about making money from your website on our sister site, Balmain Website Designs.