When it comes to content on a website, the actual substance of your webpages, remember that ‘less is more’. When developing a website, there can be a tendency to try to put everything you can think of into the site which just clutters a page and makes it difficult for your web visitors to find what they want.
And when it comes to web design, resist the urge to pack the design with lots of design elements. Whitespace, areas of a page that are left empty (though not necessarily white), give a design space to work.
Ask yourself, what is essential for the visitor and if it isn’t, lose it. There’s a well known publishing saying, ‘Kill your darlings’, which applies here. If it doesn’t add to the user experience, no matter how much you love it, get rid of it.
Contact Bold Type today for an appraisal of your website.