Using bold type effectively

Bold fonts can be used for emphasis and is used effectively in headings and subheadings because the short, bold font headings contrast with the more dense body text.

Bold (or coloured type) should be used with discretion as too much can overwhelm the text and the layout. Avoid using bold type for whole paragraphs or large tracts of text.

When using bold type, use the true bold version of the font family rather than adding the bold function (B). In doing so, you will avoid any ‘fake bold’ defaults if the true bold version has not been installed on a computer.

Find out more about how Bold Type can help with your online or print publishing needs.