SEO Tips for Web Content Writers

Writing great content for a website starts with what you write on each webpage.

Before you start writing for the web

Searching keywords using the Google Keyword Tool

Searching keywords using the Google Keyword Tool

Go to Google Keyword Tool and search different keywords that relate to the information on the webpage you are writing. For this article, I searched:

  • keyword content
  • SEO relevant
  • SEO web content

From this I found that SEO Tips ranks highly as does web content. Keep in mind that it is best to try to be as specific as possible so I finally settled on:

  1. SEO Tips for Web Content Writers

This heading should rank more highly on Google and attract more readers – that’s the plan, anyhow.

Keyword Focused Content

Make sure to add variations to the keywords for this webpage in headings and body text

Make sure to add variations to the keywords for this webpage in headings and body text

Each webpage should have its own list of keywords that you are targeting: don’t get distracted; keep to the point and keyword focused for that webpage.

Keywords in Headings

Make use of headings: H1 and H2 are the main ones to focus on even though many websites drill down to H5 or H6. Use keywords that you have identified as relevant in each of your headings. The title tag (see below) should have the primary keywords and H1 and H2s variations of the keywords.

Title Tag

The title tag is the main heading of the webpage that often goes unrecognised by web visitors but is vital for SEO ranking.

Use your best keywords for the Title Tag of your webpage

Use your best keywords for the Title Tag of your webpage

Use your best keywords here. Some websites also allow you to add a descriptive tag text. WordPress, for example, has an SEO All In One plugin for this which is brilliant.

What you write in the descriptive tag appears on the Google search

What you write in the descriptive tag appears on the Google search

The Descriptive Text Tag is what appears on the search under the main heading so it’s important to include keywords from the webpage here in a natural flow (no more than 160 characters).

Bold Keywords

Make keywords bold using the B in WYSIWYG in the body of the text. Bold or ‘strong’ text in the body of the webpage content is a good idea. Best to use bold text at the top of the page to maximise SEO benefits.

Body Text with SEO Keywords

Use variations of your keywords in the body of your text but make sure that it reads naturally. Don’t overdo this. For example, SEO Tips can be used as tips for SEO, tips for search engine optimisation (English spelling) or search engine optimization (US spelling).

Variations of the keywords creates a more natural flow and is still beneficial as Google now recognises the relationships between different words.

Linking Keyword Text

When linking text on your webpage, try to link meaningful keywords. For example, it’s best to link Read More SEO Tips and link to another page on your website rather than ‘Click Here’ which means nothing to search engine robots.

For external links, again use the term such as Google Keywords Tool as a link rather than words such as ‘Click Here’.

Image ALT text

Adding ALT text on your images is very important for SEO

Adding ALT text on your images is very important for SEO

When using images on your webpage, make sure that you add ALT text which is the text that is ‘readable’ by blind people. Google wants us to develop websites that are inclusive of all people. ALT text is not only the right thing to do, Google sees it as the right thing to do.

Read more about this in the web glossary under ALT text and W3C guidelines.

Relevant, meaningful content

Write content that your prospective web visitors want to read.

'How to' webpages, news and blog articles are a great way to engage web savvy readers

‘How to’ webpages, news and blog articles are a great way to engage web savvy readers

It might be a ‘how to’ webpage or article that is relevant to your area. ‘How to use Google Keyword Tool’ would be an example of a web article that has relevance to my web visitors.

Newsworthy stories or webpages are excellent for going viral and getting links back to your webpage. With a Facebook Like icon on your webpage, you’ll have a better chance of achieving viral-ity!

Research information and write about it. If you are a sportswear supplier, information on the superior fabrics you use and how they will perform for your customers is valuable information that some people rely on before making a decision.

By giving factual information, you are also showing that you know your product.

Giving information in this way subscribes to what a good website does: help, help, sell. You need the help, help online to get to the sell.

Adding humour into your web writing

Have a bit of fun. Use some humour. It doesn’t work for all businesses but a little humour goes a long way to keeping the reader’s attention.

Edit and Proofread Your Writing

Before posting your writing to your website, make sure you edit and proofread your text

Before posting your writing to your website, make sure you edit and proofread your text

Before you post your web content page or article, edit your writing to make sure it has a natural flow and reads well. Too many keywords that you keep repeating is boring and will turn people off. Proofread your work or get someone else to proofread it for you. Editing and proofreading can make a world of difference.

Looking after the finer details gives you more credibility. There is nothing worse than spelling errors that disrupt a reader’s attention.

A pet hate – use the apostrophe properly

Even some of the biggest companies in the world use the apostrophe on FAQs so that it is FAQ’s – this apostrophe is wrong! Apostrophe is only used when something belongs to something else. Susie’s red dress but never for a noun such as FAQs which is simply the plural of FAQ. Read more about this unforgivable grammatical error on my Bold Type Blog.

Get into social media

Add Facebook and other social media codes to your webpages to make it easy for people to share your content with others.