How to improve your website ranking on Google

Google isn’t the only web browser but if you have a good ranking on Google, chances are your website will be getting good traffic flow.

What is search engine ranking?

Google is the biggest search engine so it's important to aim for a high Google page ranking

Google is the biggest search engine so it’s important to aim for a high Google page ranking

Search engine ranking is the value that the big search engines, Google, Yahoo and Bing, ascribe to a website.

Search engines constantly index websites on the Internet so that when someone types in a search term, the search engine can find the most appropriate websites and put them on page one of the search list or SERP (search engine results page).

What do search engines look for when ranking your website?

There are two primary elements to indexing pages:

  1. content on your website
  2. who is linking to your site.

Indexing content on your website

Search engine ‘bots‘ are constantly trawling the Internet (and your website) looking for relevant information for any search term. The bots look at topics on your website and read the back-end code for title tags, description tags and other clues as to what each webpage on your website is about.

It might be considered a cliche, but content is king when it comes to search engine ranking

It might be considered a cliche, but content is king when it comes to search engine ranking

This means how you write your content and how you write your metatags to match that content is vital. Each webpage should have its own topic and focus with some keywords that give ‘bots’ the clue to what the page is about.

Be specific and write for a human audience. If you write only to improve SEO (search engine optimization), chances are you will overshoot the optimum keyword density.

Adding content regularly is also important – at least one webpage a week. Having a blog or news section on your website enables you to write one story or webpage about a particular topic relevant to your business, products or services.

Make sure each article has a clear topic and stay focused on that topic. There are no easy shortcuts to improving your ranking. Good content that is clear, concise and stays on topic is a sure winner.

Read more about how to write content for your website.

Who is linking to your website?

Inbound links are a clear indicator to the search engine ‘bots’ of the authority of your website in a particular field. It is not just the number of inbound links, it’s the significance of the website that is linking to you.

Build the number of websites linking to your website to improve your search engine ranking

Build the number of websites linking to your website to improve your search engine ranking

Another issue is the anchor text used on the other website. Do not link your URL, your website name. Rather, use some relevant keywords that are the anchor for the link.

‘Web Development Sydney’ is excellent anchor text if this is what you do and where your office is. Create the link to a particular webpage on your website that is about web development rather than to your homepage.

Note: internal links on your webpages to other webpages on your website should also link from relevant anchor text. This shows search engines that the page you are linking to is about the keyword or phrase you used as your anchor text.

At Bold Type, we help business people to understand how to optimize their websites, how to write appropriate content, build inbound links and network with social media.

Our aim is to empower people so that they can improve their Google ranking, get more targetted web visitors and build their businesses.

Check your inbound web links free @ W3C, the web standards organisation.

How is your website ranking?

Here’s a simple test. Search for the keywords that best describes your business. Type in the geographic location if this is relevant. Is your website showing on page one of Google? You can get there and Bold Type can help you.

Contact Bold Type today for a free evaluation of your website.