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Category Archives: web publishing tips

How to get the best from your website with Google’s Hummingbird algorithm

What is hummingbird and what’s all the fuss about? Hummingbird is the new way that Google organises organic searches so that people searching on the Internet can find what they want. Previously, keywords were the key so websites spent time making sure that their websites would come up for all the variations of keywords for

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SEO tips: Online writing using keywords

SEO online writing tip 1 Maximise your search engine optimisation (SEO) on your website by hiring an expert online content writer to write or rewrite your webpages to improve your page ranking on Google and other search engines. The reason you found this page is that we are professionals when it comes to SEO copywriting

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How to add images to your WordPress post or webpage

Step one – Select your images and crop size Select the images that you want to use in your blog or on your pages in your WordPress website. If they are large images, I tend to crop them first using the program, Preview, which comes with every Macintosh computer. Other photocropping programs are available online

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10 must-do tips for writing website content

Every webpage should have its own message to tell. Here’s how to write good copy for every webpage on your website. Write the headline (title of page) that says what the page is about. Don’t get cute or fancy or try to write ‘newspaper smart’ headlines. Heading 1 is very important so get the information

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7 ways to turn web visitors into customers

Lots of factors are involved in converting visitors to your website into customers. Here’s some factors to consider. Design your website for your visitors Your site needs to look professional and give your visitor confidence that you know what you’re doing. That’s why good website design is essential – not just how pretty it is

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How to improve your website ranking on Google

Google isn’t the only web browser but if you have a good ranking on Google, chances are your website will be getting good traffic flow. What is search engine ranking? Search engine ranking is the value that the big search engines, Google, Yahoo and Bing, ascribe to a website. Search engines constantly index websites on

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Incoming links are great for SEO

As the process of continually adding new content to your website is vital for improving your search engine optimisation (SEO), so too is having quality links from websites related to your industry – preferably websites that rank highly themselves. One of the ways to encourage incoming links is to add a ‘Link to us’ page

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SEO Tips for Web Content Writers

Writing great content for a website starts with what you write on each webpage. Before you start writing for the web Go to Google Keyword Tool and search different keywords that relate to the information on the webpage you are writing. For this article, I searched: keyword content SEO relevant SEO web content From this

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Why websites and webpages need meta titles and meta tags

The term, meta tags, means information about. In short, meta tags and meta titles are signposts for search engines to find any given web page. Meta titles and tags help search engine robots to recognize and catalogue the information of each web page. Which meta tags are the most important? Every web page should have

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Establishing design guidelines

Getting design specifications right for a publishing project, whether print on web-based, is vital for improving the document’s readability even if (perhaps especially) the publication consists entirely of text. The page layout, paragraph spacing, line spacing, typeface, and treatment of headers and footers can greatly improve readability and therefore the comprehension of the information by

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