5 worst mistakes for search engine optimization
Search Engine Optimisation (SEO) – that is getting your website showing on page one of Google for keywords that are specific to your industry – is not easy even when you really work at it and have all your webpages set up to improve SEO.
If you don’t have your website functioning to improve SEO, then your website just won’t make the grade.
So what are the mistakes in a website that stop a website performing at its SEO best?
Incorrect page tags
The biggest mistake is that the webpages do not have their own SEO title and description tags. Tags are the words that appear at the top of a webpage and they are what helps Google to rank the page. Having the name of your business on every page as the title tag is not going to work. Each page needs to have it’s own title tag (and descriptive tag) for the particular content on that page.
Worse still, some websites have no tags at all. No tags, no ranking.
No internal webpage links
Links are important for every website. Internal links from your own webpages to other webpages are excellent as Google follows the links and ranks your individual pages accordingly. PageRank (the Google value of a particular web page) is passed on through links.
It’s a big error not to link webpages on a website to each other. One of the biggest mistakes website owners make is not linking their web pages effectively between one another. In addition, the actual text you link is important. ‘Click here’ is a no no!
Better to link to ‘Contact [name of business]’ or ‘Contact us about [name of product or service]’ Failure to link correctly between your own webpages will result in a significant loss in SEO value.
No human sitemap
A human sitemap is one that lists all the webpages on the website and is readable by humans. It’s an easy thing to add to a website especially if you are building a new website for your business (or rebuilding an old one).
So easy to do and not having one will cost you in terms of SEO ranking.
Duplicate content can occur a number of different ways. Firstly, you might have copied text from one page to another. It might be that two or more products have the same text for the product information. This might be wording provided by the manufacturer.
Best to make sure that every has something different: heading, introductory text, text for images and so forth.
Google does not like duplicated text because if Google robots can’t differentiate one page from another, the end result is that your pages will not rank well.
Using Flash on your website
Still today in 2011 I hear people saying that they love Flash and want to include it in their website. Wrong!
Yes, it’s true that Google robots are starting to read and index Flash content, however it’s also true that Flash websites do not rank well for important keyword phrases. Why use Flash if it is not going to assist your search engine ranking? Worse, it will inhibit your ranking.
The good news!
Google ranks pages, not websites.
For SEO, you need to focus on each and every page on your website. Each webpage needs to be developed with content that will improve it’s SEO. If you do this, you’ll find your website will be ranked highly and you’ll get the business over your competitors.
And lastly, size is important to Google. Big is good. The more pages you have with good content about your business and industry – pages that are tagged properly and have good keyword spread– the better for your website and ultimately, for your business.