10 ways to make the most of Facebook for your business

Captivations sports apparel business Facebook page: it's simple and it works

Captivations sports apparel business Facebook page: it's simple and it works! Bold Type work with Captivations to develop content for their website and social media pages.

According to some IT gurus, one in eight minutes spent on the Internet is spent on Facebook. It’s the second highest ranked website after Google with 750 million active users.

That’s why businesses can’t afford to ignore Facebook as part of their marketing strategy. Facebook allows businesses to connect directly to their potential and active client base.

Here are 10 ways to make Facebook work for your business

  1. Create your business Facebook page then put some effort into branding your Facebook page to enhance usage and direct visitors to your services or products.
  2. Introduce new products on Facebook first and offer some incentive to your Facebook fans.
  3. Build your email marketing list with Facebook and likewise build your Facebook fan base through your email marketing campaigns.
  4. Post meaningful content on Facebook. What are your fans interested in? Not just your products but get to the core of what your people are interested in. If you have an online clothes business, ‘looking good’ and everything to do with looking good is meaningful to your fans.
  5. Keep it light, keep it bright, keep it fun to encourage comments. Write engaging posts that ‘start a conversation’ with your fans. Getting feedback about posts is a good sign that you are on the right track.
  6. Video is big – post your YouTube videos directly to your Facebook page to keep your fans on your page rather than sending them off to YouTube.

    Virgin Australia has a customised welcome page with 'Like' prominent to encourage people to like the page

    Virgin Australia has a customised welcome page with 'Like' prominent to encourage people to like the page

  7. Get interactive. Run a competition, a quiz or conduct a poll. Add info about it on your website blog and tell people via your enews. It’s all about getting people to communicate with you via your Facebook page.
  8. Like other business pages on Facebook. Find other Facebook pages that relate to your business: customers’ Facebook pages, suppliers and other stakeholders. You like them, they may like you and this is good for both!
  9. Welcome visitors with a customised ‘welcome’ page. Make your Facebook page yours!
  10. If all else fails, there’s always Facebook advertising to build traffic to your Facebook page.

Read more about: